At the beginning of April Avon UK announced that they would not be printing Avon brochures for the foreseeable future owing to the Coronavirus Pandemic.
This is a landmark decision for the company who are renowned around the world for their brochures which Avon representatives have been posting through letterboxes since 1886. The decision has left many Avon reps feeling consternation, wondering how they are now going to showcase the much loved Avon products to their loyal customers and potential new ones. A lot of them have already decided it is time to hang up their Avon bags and find another company or quit direct selling altogether.
So where does that leave customers who look forward to seeing the Avon brochure pop through their letter boxes once every 3 weeks? and with summer coming how are customers going to get their hands on Avon's top selling world famous mosquito repellent Skin So Soft Dry Oil spray, for example?
Certainly these are unprecedented times for all of us. People are locked down at home, unable to go out except for some very limited reasons, and many people are turning to the internet for their daily provisions.
Avon have been hinting for some time that they would prefer Avon Cosmetics UK to become Avon Cosmetics UK Online. In an interview with CNBC on 6th January 2020, Roberto Marques, CEO of Natura (who now own Avon), stated that "Avon is evolving from what used to be the 'Ding Dong' to 'Click, Click' in a high tech way".
Fortunately, Avon have already 'evolved' some very high tech tools to help their representatives in these difficult times and certainly a lot of Avon businesses will be salvaged thanks to them.
The Avon digital brochure can be sent quickly and easily via Whatsapp or Facebook Messenger and whilst customers should no longer send their orders back to their representative for delivery in person, they can browse the brochure from their smart phone, tablet or PC, choose their products and then place their order through their reps official Avon Online Shop at www.avon.uk.com and their order will then be picked & packed at the Avon warehouse in Corby, and dispatched by courier directly to the customers door where no contact delivery will be made.
This will mean that your Avon rep will be kept in business throughout this crisis and will still have a source of income as Avon pay them the same level of commission as they would receive if they were delivering to the customers themselves in person.
But what if you don't have a representative at the moment? You may be wondering how can I find an Avon representative in my area? If you're UK based and you don't mind who you shop with it doesn't really matter where you live as any representative can serve you when you shop online. Of course, you would still want someone who is reliable and will send you the online brochure every time a new one comes out and who will keep you abreast of the best deals as soon as their announced. You also want someone who has been with Avon for some time as quite a lot of Avon reps don't stay the distance, so how can you guarantee you'll get a good reputable rep?
Avon have an online tool called Find a Representative where you simply put in your post code and you will be presented with a list of representatives in your local area. If the representative has stars beneath their name this means that customers have recommended this rep as being reliable, therefore it's a pretty safe bet that they'll continue to be so with you.
Another good indicator is if they have a Facebook page, Group and profiles on other social media channels. If they also have their own website then Bingo! That means the rep is serious about their business and has invested time and money into making their business grow. This rep is deserving of your custom.
But what if you're not tech savvy or haven't got the internet or a smart phone? It may be time to think about bringing yourself into the 21st century and investing in one. It will make your life so much easier and it doesn't have to cost the earth. Tesco mobile for example, have budget smartphones from £7.50 per month. That includes the phone and the contract that gets you online. You won't regret it! especially as it mean you'll still be able to get your favourite Avon toiletries by simply logging in at the Avon UK login screen.
if you don't know how to shop online at the Avon website watch our video on our 'How to' videos page
Whether Avon will return to printing brochures again after lockdown has lifted is a subject of much debate but one thing is certain, after lockdown is over Britain will have changed. We will all have been forced to find new ways of working and new ways of staying in touch with one another.
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